Why do women own so many pair of shoes that they never intend to wear? An average woman owns around twenty pairs of shoes, with one woman in every twelve having more than a hundred pairs, and more than half of them are never worn. Women and their love for shoes – didn’t it all start with Cinderella ages back! And then came Carrie in “Sex and the City” who taught us that a great pair of shoes is enough to make everything right. So what is it about shoes that make women go crazy over them? New studies have revealed that there is a psychological explanation for this fetish.
- Shoes and Dopamine
Trying out any kind of new apparel has a mood-boosting affect which has been explained by psychologists. Surprisingly, shopping, releases large amounts of Dopamine, a neurotransmitter, which provides a feel-good emotion that is similar to taking drugs. But it is not only dopamine which gives the feel-good feeling; another brain-reaction is also involved. The collecting spot is an area in the prefrontal cortex of the brain. Collecting each type of womens shoes induces a mini-adrenalin rush in that area which is similar to the joy of a stamp collector on finding a rare stamp. This also explains a woman’s love for her collection of shoes, and the more the collection the more the joy felt.
- Wearing High Heels
Wearing high heels also affects women and provides them with a desirable sensation. It induces status of power in them and helps them feel taller and confident. Wearing high heels therefore takes some women to a euphoric state. So why stop at one pair of shoe? In order to keep the sensation of power alive, women carry on buying shoes.
- Rationalizing the Obsession
It is true that shopping releases dopamine and also takes women to high levels of euphoria. But, it is also surprising how women tend to rationalize their collection of shoes. For them, shoes are a necessity; boots are crucial during the cold days or even on a wet day, then there are shoes which are needed for special occasions and get-togethers, and how can one think of strenuous tasks or everyday chores without the practical flats and the sneakers! So already those many shoes are accounted for. Now rationalizing colour and style makes it reasonable to have another 10 pairs of shoes.
- Turns Men On
Though most men want eye contact when they meet a woman and are hardly conscious about his woman’s shoes there are others who find shoes very appealing, and love to see their women donning a beautiful pair. The part of the brain which is responsible for genital function is located next to that part of the brain which is responsible for the feet. The two sometimes slip into one another’s territory and hence, some men find shoes pretty sexy.
It may have begun with a fairy tale but it is not difficult to understand a women’s obsession with shoes. A great pair of women’s shoes has the power to instantly bring about a change in the mood; high heels evoke feelings of confidence while a pair of stilettos makes them feel taller and shapelier and sexier. The psychological reasoning well explains a woman’s obsession with shoes. So now women can go on a shoe shopping splurge and blame it on psychology and brain chemistry. Do not miss to buy shoes online and explore a whole new world of fashion.